A container for growth. 

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As a therapy practice focused on women, and in particular mothers, Root & Blossom sought an identity that communicates their vision to be a container for nurturing and growth as these individuals work through their struggles. The identity honors imperfections was inspired by a creating safe place where one learns to ground and flourish. The floral icon roots deep below the surface, and bursts out of its container. The swash on the R cradles the o next to it, continuing that theme of nurturing and care. Soft, gentle colors, that aren’t over-sentimental provide a soothing atmosphere to the design. The refined style is attractive to women looking to social media for solutions, and expecting an approach that is considered and wise.